Rebranding

Pepe Auto Group | 2018

Pepe Auto Group is a automotive group located in Westchester County selling cars from Porsche, Infiniti, Audi, Mercedes, and Cadillac. Pepe Auto Group was looking to refresh their old branding which, to them, was antiquated and too "old" looking for their client base. They wanted a logo that was modern, fresh and reflected the luxury and quality of the products they sell.

I added a new, modern font that was inspired by sports car logos. I used the red underline to show forward motion and speed, something that all sports car owners can relate to. I chose the red and black colors so that it would translate well on white and on black (since the yellow in the old logo was very difficult to see on a white background). Overall the brand is now more youthful looking and modern.