Blog

Kontor

Overview / Problem

Kontor was a visual search and discovery platform for interior design professionals. The company’s goal was to be their number one destination for all things interior design. To help drive users to the platform, increase usage of current users, and gain new users we decided to create a blog specifically geared towards interior design. We strategically partnered with various product manufacturers and architecture firms to generate blog posts or “Kontor Stories” around specific themes and trends in the interior design world.

Since the “ideation”(image search and discovery) part of the design process only happens for a short period of time, we were noticing a dip in usage when users started the execution part of the design process and no longer needed to find visuals and inspiration for their designs. To bring those users back to the app on a more frequent basis we created a blog with customized marketing emails (which I built with HTML/CSS).

Solution and Key Takeaways

I wanted to make the feature big, bold and beautiful so that when users arrived here from an email or from Google search results they would be immediately drawn in to feature articles, which were paid spots for our advertising partners.

To separate ourselves from other design blogs, I added a feature that would allow users to see which products were in the images within the article. This would drive even more usage to the Kontor application and would increase membership.

Since most of our users were coming from marketing emails I needed to ensure that the blog was fully responsive from desktop to tablet to mobile.

By adding this blog to the platform we were able to increase usage during these “lulls” in the design process and draw users who had been inactive for long periods of time back to the platform.